Reborn 92's Business Tycoon

Chapter 463: Chapter 463: Another IPO

However, the acquisition of an automobile company is just talk. There are many people who want to build cars but cannot get a birth certificate. Therefore, even if there is such an opportunity and a poorly managed automobile manufacturer is for sale, Feng Yiping will not be the one to acquire it.

Even if he were to buy it, what then? The two key components of a car, the engine and gearbox, cannot be outsourced. Developing products with your own intellectual property rights is not something that can be achieved in the short term just by burning money.

It's better to go for electric vehicles, which just happen to avoid these two components that require long-term accumulation and high industrial requirements. It's just that you can't make high-quality motors for the time being, so it's easy to purchase or order them.

In traditional automobile manufacturing, this is not so easy. The supply chain of traditional car manufacturers is relatively closed, and the car manufacturers and parts factories often have cross-shareholdings. If you pose a threat to the car manufacturer, you may not be able to purchase some parts.

'Let's not talk about the distant past. There is one thing we can do right now,' Feng Yiping said.

'Open an auto repair shop?' Jin Ling teased him again.

Although that wasn't what he wanted to say, Feng Yiping nodded after thinking about it for a moment, "That's also possible. A repair shop doesn't require much investment, and it can also be used as a place for drivers to practice and improve. You guys can look into it and see if it's feasible,'

'You're not serious, are you?" Jin Ling asked unhappily, 'Do you want us to learn from those old state-owned enterprises in the past and do everything ourselves?'

'Don't you like modifying things? You can maintain the company car better at a lower cost, and also make money from external business. When you're in the mood, you can also modify your own car yourself, killing several birds with one stone. Why not? I believe there are many people in the company who share the same idea as me,' Men, when they were young, liked to take apart the radios and other things at home to see if there was a little person inside and how it spoke.

If you have the conditions, who wouldn't want to understand their car and then make it cooler to their heart's content?

For example, my brother-in-law, when he was at Lao Cai's furniture factory, liked to tinker with the few machines that weren't used much. He even took apart the power tools one by one. If he really had to set up such a factory, he would definitely give his full support.

'Sister Jin, they just love those machines, so just let them be. If you agree, a lot of people will be happy to do it, and you won't have to worry,' said Huang Jingping, putting her arm around Jin Ling's.

'Then you can do whatever you like. I like cars, but I don't like engine oil,'

which fully revealed that Jin Ling was actually a pseudo-car enthusiast. She only liked shiny, beautiful, clean and fresh cars, but didn't care at all about how to maintain them.

'A true foodie, after eating a dish they like, will be eager to go into the kitchen to see how it was made and what the secret is. Someone like you, who just says the food is delicious but won't set foot in the kitchen, is at best just a foodie.'

Jin Ling glared at him fiercely. If he wasn't driving, or if Huang Jingping wasn't there, she would have probably just attacked him.

'Okay, don't worry about that, but there is one more thing you need to worry about,' it was easy to distract a workaholic like him, just talk about work.

Sure enough, in the rearview mirror, Jin Ling rolled her eyes. She was really getting good at that skill.

'What is it?'

'It's still about cars. According to the experience of developed countries, when the per capita GDP exceeds 1,000 US dollars, that's when cars enter the average family and become popular. At the current rate of economic growth in China, this goal will be reached in two or three years.

Although this standard is not quite applicable domestically, cars entering the homes of ordinary people is only a matter of time. With our country's population base, we will definitely become the world's largest car producing and selling country in the future, and the business opportunities are endless. Even if we don't build cars, there will still be plenty of opportunities.'

'Like what?' Jin Ling is now a little interested.

'When you were in the United States, apart from reading fashion magazines, you must have read a lot of car magazines too,' Feng Yiping said.

'You want to start a magazine again?'

'No, this time I want to do something more high-end, and start a professional car website,' Feng Yiping said, revealing his idea.

'But, as you said yourself, starting a website now is like burning money. Even the major domestic portals are having a hard time. Are you sure this is a good opportunity and time?'

'I also said that the difficulties are only temporary. The prospects for the Internet economy are still very bright. This is just a minor setback. It's like the phoenix rising from the ashes. After this wave passes, the companies that survive will all go on to achieve great things in the future.

Besides, from an investment perspective, entering at the bottom is the best time. Right? It's also easier to find talent in all fields.'

'Let's stop at the service station up ahead,' Jin Ling said, patting his headrest.

'What's wrong?'

'Let's talk about it when we get out of the car,' she felt that this way of communicating was not satisfying.

The service area by the highway was not worth mentioning. Huang Jingping went to the service area restaurant and ordered a few things before getting a table by the window. It seems that not many people dare to try the food in these restaurants, so there are not many people here and it is quite quiet.

'What about the profit model?' As soon as Jin Ling sat down, he asked the key question.

'It's still mainly advertising,' Although the domestic auto websites that later flourished, including those listed in the United States, boasted of this solution and that online transaction, they were actually nonsense. How many car manufacturers and physical 4S stores would expect a website to help them sell?

As for online transactions, they are even more impractical. For the vast majority of families, cars are another major purchase besides houses. Would they feel at ease buying them on a website?

That is to say, the later Alibaba Auto, with its own brand awareness and the substantial discounts negotiated with manufacturers, has only sold a few cars online a few times.

'Advertising?' Jin Ling knocked on the table, "TV advertising is the mainstream now,'

'With the development of software and hardware, can't you see the trend of Internet development? For example, in the United States, the Internet has penetrated into every aspect of life. Believe me, the Internet advertising market will be very impressive." Especially in the later mobile Internet era, Feng Yiping added in his heart,

'Are there any professional car websites in China yet?' Huang Jingping asked.

Feng Yiping patted her hand, "Not yet, but I think there will be soon,'

'If we set up such a website, our main competitors will be the current portals. Can we compete with them?" Jin Ling asked.

'Portal websites have the advantage of comprehensive content, but there are too many categories, and it is impossible to specialise in everything. We will focus on the automotive section and strive to create a dedicated website for every model released, with not just pictures, but also introductions to the model and brand history, as well as detailed specifications and, ideally, test videos.

In this way, we can provide car buyers with comprehensive services related to buying, using, maintaining and living with cars. We can do this with comprehensive, professional, trustworthy and highly interactive content that will influence car buyers at multiple levels and from multiple dimensions. We want to influence people who want to buy a car, people who are thinking of buying a car and people who have already bought a car. 'Since he wanted to do it, Feng Yiping had of course thought through the direction.

'The most important thing is still the number of hits,' Jin Ling once again grasped the key point.

'Yes, so the content of the website is very important. It must be timely, comprehensive and rich, and the reviews must be fair and objective.

When you go to Europe and America in July and August, in addition to recruiting professional talent, you can also sign agreements with some local automotive experts or Chinese students interested in doing this work. As soon as a new car is launched locally, the first time it is possible to transmit its documents, pictures, and video materials back to China.

In addition, the promotion of the website is also very important, and this also requires professional people to operate.

However, I am confident that as long as all aspects of the work are in place, coupled with proper operation, in the future our website will attract 50-60% of the country's car users, and it will not be a problem to reach an average of 4-5 million people per day.

And I also believe that this will be another company that we can list in the United States.' At a table in the service area restaurant covered with cheap plastic table paper, Feng Yiping spoke with great enthusiasm about his vision for a new project.

Huang Jingping sipped her tea, looked at the beaming Feng Yiping, and little stars appeared in her eyes again. This is my man!

Today is a nice day, the sun is shining brightly. From this angle in Jinling, the sunlight shines through the glass and onto Feng Yiping, making it seem as if he is glowing.